Test My Site

google test my site tool

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

PageSpeed Insights reports on the real-world performance of a page for mobile and desktop devices and provides suggestions on how that page may be improved.

Speed Score
PageSpeed Insights incorporates data from the Chrome User Experience Report (CrUX) to display real-world performance data about a page. PSI reports two metrics: First Contentful Paint (FCP) and DOMContentLoaded (DCL).

The median value for each metric (FCP or DCL) is compared to all the pages monitored by the CrUX report. Each metric is assigned a category, depending on where it falls in the distribution:

  • Fast: The median value of the metric is in the fastest third of all page loads.
  • Slow: The median value of the metric is in the slowest third of all page loads.
  • Average: The median value of the metric is in the middle third of all page loads.

An overall Speed score is calculated by looking at the categories for each metric:

  • Fast: If every metric of a page is Fast.
  • Slow: If any metric of a page is Slow.
  • Average: All other cases.

google speed test tool
Page Load Distribution
The Page Load Distribution section presents the distribution of this page’s FCP and DCL metrics in the CrUX dataset. The distribution for each metric is split into three categories: Fast (fastest third), Average (middle third), and Slow (bottom third). The distribution is updated on a weekly basis.

Optimization Score
PageSpeed Insights evaluates how well a page follows common performance best practices and computes a score from 0-100 that estimates its performance headroom. It evaluates if a page can improve its performance in two areas:

  • Time to above-the-fold load: Elapsed time from the moment a user requests a new page to the moment the above-the-fold content is rendered by the browser.
  • Time to full page load: Elapsed time from the moment a user requests a new page to the moment the page is fully rendered by the browser.

The score is categorized as being Good, Medium, or Low. The calculation assumes that a developer wants to keep the same appearance and functionality of the page.

  • Good: The page applies most performance best practices and there is little headroom for further optimization. The page scores 80 or above.
  • Medium: The page is missing some common performance optimizations and there is medium headroom for optimization. The page scores between 60 and 79.
  • Low: The page is not optimized and there is fairly large headroom for optimization. The page scores between 0 and 59.

The optimization score estimates the performance headroom of a page. A page with slow speed might have high optimization score because it has a low ratio of render-blocking resources relative to the total resources used by the page. On the other hand, a fast page might have a low optimization score because it has a high number of render-blocking resources relative to its total resources.

Market Finder

google market finder tools

This tool will help small and medium-size businesses identify their next global markets—and provide the data and customer insights needed to put a marketing plan into action.

The internet has broken down international trade barriers, making it possible for even small and medium-size businesses to become truly global players. But taking those first steps into the wider world can be daunting. Market Finder makes it easier by giving you a head start on your international marketing strategy.

market finder tool

This tool will not only identify the best markets for your product or service, but also tell you how to prepare for new markets and suggest the right digital marketing solutions.

google market finder tool

After you’ve identified your new markets, Market Finder can deliver key insights like the disposable income of potential customers and their internet behavior. It will also help you navigate areas like localization, international payments, and logistics. And when it comes time to advertise, Market Finder can identify the appropriate language to use, the best way to reach customers, and the right devices to target.

Consumer Barometer

google consumer barometer tools

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

simply put, the Consumer Barometer shows how people around the world use the internet. It is an ever-evolving storehouse of online research and resources, where marketers can find country-specific data on consumers’ device preferences and insights into how people make purchase decisions. Marketers can also explore the role video plays in product research. And those are just a few of the tool’s capabilities.

The Consumer Barometer covers more than 45 countries and 10 product categories. A variety of simple, intuitive filters can help you create beautiful, downloadable charts and graphs for pitch presentations or to circulate within your team. And curated insights from Google marketing teams help you peel back the shopping and purchase behaviors of the audiences that determine your campaign’s success.

Below are some of the Consumer Barometer’s capabilities:

Dive into data with the Graph Builder
Create your own custom analysis to understand how people use the internet.

consumer barometer data

Compare digital Trended Data over time
See how internet access and device usage across the world have evolved.

consumer barometer trend

Explore our Audience Stories
Learn more about the internet’s role in the lives of key audience segments.

consumer barometer audiance

Discover our Curated Insights
Check out highlights from our research, arranged in digestible charts for quick viewing.

consumer barometer insights

Display Benchmarks

google display tools

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.

Marketers need to know how their display campaigns perform against the industry at large. But comparing performance metrics can be a maddening exercise, with little uniformity or context. That’s why Google’s Display Benchmarks Tool was designed: to add color and shade to data. Marketers can expect to take away keen insights from every interaction with the tool.

Want to know how different ad formats and sizes perform compared to one another? Pull up-to-date industry benchmarks such as click-through rate (CTR), interaction rate and time, impression rate, and video completions. Need a region-by-region breakdown of campaign performance? Slice and filter the data by country, vertical, ad size, and ad format.

The Display Benchmarks Tool presents a number of viewing options. Users can display results in map form:

benchmark tool

According to ad format:

google benchmark tool

Or in a trend view:

google benchmark tool trend view

Google Trends

google trends tools

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

t may have been designed for journalists, but Google Trends is also an invaluable tool for marketers who need information about the products, events, and services that matter most to their audiences.

Savvy marketers know that it’s not just about how, when, and where people search. It’s about the deeper insights that only related searches can reveal. When does interest in a relevant term spike? What about interest for a competitor’s brand name? Google Trends uses real-time data to help marketers gauge consumer search behaviors over time.

Whether for journalists, students, or advertisers, Google Trends has become an essential storytelling tool—a resource that can lead its users on fascinating, unforeseen journeys. It’s also a go-to resource for marketers looking to explain, or prepare for, swings in demand that can’t be attributed to the usual suspects.

This is the power of Google Trends. Enter some terms and embark on your own trend-spotting quest.

google trends report

Shopping Insights

shopping insights icon

A robust tool that helps you gauge trends by city, region, and season with search volume data for more than 6,000 products and services.

Shopping Insights gives marketers a 360-degree view of a product’s popularity. Harnessing search volume data for more than 7,000 popular products (and counting), the tool provides a snapshot of shopping trends across the U.S.

With Shopping Insights, retailers, manufacturers, and their marketing agencies can see how products trend over time. They can also explore how consumers use mobile and desktop to search for products as well as see interest in the product by region.

Relying on a combination of heat maps and graphs, Shopping Insights can be used to understand the upward or downward movement of product queries and to break out results by city or region. Plus, with search query data dating back to April 1, 2014, marketers get clear, unambiguous information that can illuminate long-term trends and inform strategies going forward.

Shopping Insights helps marketers make informed, data-driven decisions. Check out the tool to easily parse information and utilize Google data for the campaigns and presentations that drive your business.

google shopping insight tool

As more and more e-commerce moves to mobile, Shopping Insights is unique in its ability to display how people are searching for products across platforms. Shopping Insights reaches deep, with a library exceeding 7,000 of the U.S.’s most popular products:

google shopping insight tools

And the tool provides city-level data for more than 16,000 U.S. cities:

google shopping insight tool City

Shopping Insights helps marketers make informed, data-driven decisions. Check out the tool to easily parse information and utilize Google data for the campaigns and presentations that drive your business.