AMP Training in Ahmedabad with AMPLAB.Tech

People increasingly expect mobile sites to be fast and easy to use. To help brands understand the best examples of mobile site usability and speed, Google has reviewed 316 Travel, Retail, and Finance sites across seven European countries to determine who has mastered mobile and who still needs to pick up speed. Here we summarise the findings in Finance.

Google’s Mobile Site Review – Finance

Finance Google Mobile Site Review

People increasingly expect mobile sites to be fast and easy to use. To help brands understand the best examples of mobile site usability and speed, Google has reviewed 316 Travel, Retail, and Finance sites across seven European countries to determine who has mastered mobile and who still needs to pick up speed. Here we summarise the findings in Finance.

Google Mobile Site Review Finance

Google’s Mobile Site Review – Retail

Retail Google Mobile Site Review

People increasingly expect mobile sites to be fast and easy to use. To help brands understand the best examples of mobile site usability and speed, Google has reviewed 316 Travel, Retail, and Finance sites across seven European countries to determine who has mastered mobile and who still needs to pick up speed. Here we summarise the findings in
Retail.

Google Mobile Site Review Retail

 

Google’s Mobile Site Review – Travel

Travel Google Mobile Site Review

People increasingly expect mobile sites to be fast and easy to use. To help brands understand the best examples of mobile site usability and speed, Google has reviewed 316 Travel, Retail, and Finance sites across seven European countries to determine who has mastered mobile and who still needs to pick up speed. Here we summarise the findings in Travel.

Travel Google Mobile Site Review

Next generation of the web technologies

amp speed

New mobile web technologies allow you to move beyond
optimising your existing site and really revolutionise your
customers’ mobile experience.

The four pillars to a great user experience are:

  • Speed: Bringing the visitor to the website quickly
  • Engagement: Keeping the user on the site and getting them to return
  • Conversion:Turning the user into a paying customer
  • Retention: Increasing customer lifetime value

Three new technologies are currently helping to facilitate great
user experiences: Accelerated Mobile Pages (AMP), Progressive
Web Apps (PWA) and Identity & Web Payments

identity and web payment amp

 

Accelerated Mobile Pages (AMP)

AMP aims to make web content instant, anywhere, and to
ensure content is as compelling as possible. An open-source
initiative, the AMP Project is available to ad partners across the
industry who adopt the spec, and is seeing great momentum
within the ecosystem.

amp speed

AMP helps brands make their sites significantly faster. The median
time to load an AMP page from Google Search is under a second,
requiring ten times less data than an equivalent non-AMP page.
There are over two billion AMP pages live today, including Bing,
LinkedIn and Medium.

Progressive Web Apps (PWA)

Progressive Web Apps aim to work everywhere, for every
user. They incorporate great functionality and include features
and performance benefits normally associated with native
apps: local caching, offline availability, add to homescreen and
push notifications.

Progressive Web Apps

Progressive Web Apps are based on a set of new web standards,
shipping in Android-based Chrome, Firefox, Opera, and Samsung
browsers, and soon to be available in other browsers too. They
allow developers to build sites that load fast, work great offline,
and progressively enhance the consumer experience in modern
browsers. Around two thirds of all mobile web browser sessions
in Europe support these features.

Talk to our expert team to convert your website to AMP.

 

Why Site Speed as a Business Priority

There are currently 5 billion devices connected to the web8.
On average, the web has three times more monthly users
than native apps, yet users spend more time on native apps
– a compelling reason for brands to focus on them. However,
time on apps tends to be concentrated in a few categories
like entertainment, social & messaging9, and with consumers
increasingly relying on the mobile web for research and discovery,
they may not want to spend storage and data on downloading
an app. The next generation of web technologies are introducing
native app-like features that add capabilities and improve mobile
web experiences. Today, it is critical for brands to have an
effective mobile web presence.

Building great user experiences

Experimenting with new technologies can help to build a great
user experience – but it can also make it challenging. Rather than
think about the technologies first, imagine the experience you’d
want as a consumer and work towards that. Consumers expect
fast, relevant and frictionless experiences.

Faster experiences matter

Consumers are ever more impatient. As technology enables
faster experiences, we have become accustomed to instant
purchases and same-day delivery, and our willingness to wait has
decreased. Our mobile devices help us in ways we couldn’t have
imagined a few years ago. We can pay for coffee with a tap, or
order detergent with a voice command to a digital assistant. As
a result, consumers are shifting their thinking from, “Who does it
best?” to “Who does it best right now?”

If you don’t make speed a key performance metric then your
business may pay the price. We recently tested 900,000 mobile
sites globally and found that the average time it takes to fully
load a mobile page is 22 seconds10.

Fifty-three percent of people will leave a mobile site if it takes
more than three seconds to load, and 50% of users in the UK
abandon mobile transactions because of a poor experience11.
Users now regard a satisfactory load time as two seconds or less.
To help brands analyse site usability and speed, Google reviewed
316 travel, retail, and finance sites across seven European
countries last year to determine who has mastered mobile and
who still needs to pick up the pace12. The average speed for all
three verticals is slower than the good point (of two seconds),
with the top retail sites performing the best, at 3.8 seconds. Only
14 loaded in two seconds or less.

Improved site speed benefits

When marketers prioritise speed it has a ripple effect. Designers
must select visual elements, fonts and a structure that allow for
fast, frictionless mobile experiences. Then, developers can further
optimise to ensure the best possible result for customers.
Faster pages lead to better conversion rates which in turn
improves ROI. A recent study run by SOASTA demonstrates the
impact of site load speed: mobile pages that loaded one second
faster saw up to 27% increase in conversion rates13. On the other
hand, longer load times led to higher bounce rates, averaging at
13% for loads under three seconds and going up to almost 60%
after nine seconds.

Google Mobile Site Speed

Success Stories

google speed success stories

How Improve your site speed

Your first step should be deciding on the consumer experience
you want to deliver. To understand how customers experience
your brand, conduct an audit of your website.

Think with Google Site Test Tool
Simple enough to be used by anyone, Google’s Test My Site Tool
gives you an actionable report on how to speed up and improve
your site. Type in your website address and get a score for your
site, along with a more detailed report with specific suggestions
on things to fix, and page speed insights identifying ways to make
your site faster and more mobile-friendly.

WebPage Test
This tool allows you to run a free website speed test from multiple
locations around the globe using real browsers (Internet Explorer
and Chrome) at real consumer connection speeds. You can perform
simple or advanced tests, including multi-step transactions, video
capture and content blocking. The results provide rich diagnostic
information: resource loading waterfall charts, page speed
optimisation checks and suggestions for improvements.

Test My Site

google test my site tool

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

PageSpeed Insights reports on the real-world performance of a page for mobile and desktop devices and provides suggestions on how that page may be improved.

Speed Score
PageSpeed Insights incorporates data from the Chrome User Experience Report (CrUX) to display real-world performance data about a page. PSI reports two metrics: First Contentful Paint (FCP) and DOMContentLoaded (DCL).

The median value for each metric (FCP or DCL) is compared to all the pages monitored by the CrUX report. Each metric is assigned a category, depending on where it falls in the distribution:

  • Fast: The median value of the metric is in the fastest third of all page loads.
  • Slow: The median value of the metric is in the slowest third of all page loads.
  • Average: The median value of the metric is in the middle third of all page loads.

An overall Speed score is calculated by looking at the categories for each metric:

  • Fast: If every metric of a page is Fast.
  • Slow: If any metric of a page is Slow.
  • Average: All other cases.

google speed test tool
Page Load Distribution
The Page Load Distribution section presents the distribution of this page’s FCP and DCL metrics in the CrUX dataset. The distribution for each metric is split into three categories: Fast (fastest third), Average (middle third), and Slow (bottom third). The distribution is updated on a weekly basis.

Optimization Score
PageSpeed Insights evaluates how well a page follows common performance best practices and computes a score from 0-100 that estimates its performance headroom. It evaluates if a page can improve its performance in two areas:

  • Time to above-the-fold load: Elapsed time from the moment a user requests a new page to the moment the above-the-fold content is rendered by the browser.
  • Time to full page load: Elapsed time from the moment a user requests a new page to the moment the page is fully rendered by the browser.

The score is categorized as being Good, Medium, or Low. The calculation assumes that a developer wants to keep the same appearance and functionality of the page.

  • Good: The page applies most performance best practices and there is little headroom for further optimization. The page scores 80 or above.
  • Medium: The page is missing some common performance optimizations and there is medium headroom for optimization. The page scores between 60 and 79.
  • Low: The page is not optimized and there is fairly large headroom for optimization. The page scores between 0 and 59.

The optimization score estimates the performance headroom of a page. A page with slow speed might have high optimization score because it has a low ratio of render-blocking resources relative to the total resources used by the page. On the other hand, a fast page might have a low optimization score because it has a high number of render-blocking resources relative to its total resources.

Market Finder

google market finder tools

This tool will help small and medium-size businesses identify their next global markets—and provide the data and customer insights needed to put a marketing plan into action.

The internet has broken down international trade barriers, making it possible for even small and medium-size businesses to become truly global players. But taking those first steps into the wider world can be daunting. Market Finder makes it easier by giving you a head start on your international marketing strategy.

market finder tool

This tool will not only identify the best markets for your product or service, but also tell you how to prepare for new markets and suggest the right digital marketing solutions.

google market finder tool

After you’ve identified your new markets, Market Finder can deliver key insights like the disposable income of potential customers and their internet behavior. It will also help you navigate areas like localization, international payments, and logistics. And when it comes time to advertise, Market Finder can identify the appropriate language to use, the best way to reach customers, and the right devices to target.

Consumer Barometer

google consumer barometer tools

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

simply put, the Consumer Barometer shows how people around the world use the internet. It is an ever-evolving storehouse of online research and resources, where marketers can find country-specific data on consumers’ device preferences and insights into how people make purchase decisions. Marketers can also explore the role video plays in product research. And those are just a few of the tool’s capabilities.

The Consumer Barometer covers more than 45 countries and 10 product categories. A variety of simple, intuitive filters can help you create beautiful, downloadable charts and graphs for pitch presentations or to circulate within your team. And curated insights from Google marketing teams help you peel back the shopping and purchase behaviors of the audiences that determine your campaign’s success.

Below are some of the Consumer Barometer’s capabilities:

Dive into data with the Graph Builder
Create your own custom analysis to understand how people use the internet.

consumer barometer data

Compare digital Trended Data over time
See how internet access and device usage across the world have evolved.

consumer barometer trend

Explore our Audience Stories
Learn more about the internet’s role in the lives of key audience segments.

consumer barometer audiance

Discover our Curated Insights
Check out highlights from our research, arranged in digestible charts for quick viewing.

consumer barometer insights

Display Benchmarks

google display tools

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.

Marketers need to know how their display campaigns perform against the industry at large. But comparing performance metrics can be a maddening exercise, with little uniformity or context. That’s why Google’s Display Benchmarks Tool was designed: to add color and shade to data. Marketers can expect to take away keen insights from every interaction with the tool.

Want to know how different ad formats and sizes perform compared to one another? Pull up-to-date industry benchmarks such as click-through rate (CTR), interaction rate and time, impression rate, and video completions. Need a region-by-region breakdown of campaign performance? Slice and filter the data by country, vertical, ad size, and ad format.

The Display Benchmarks Tool presents a number of viewing options. Users can display results in map form:

benchmark tool

According to ad format:

google benchmark tool

Or in a trend view:

google benchmark tool trend view